Latest Marketing Ploy: "Fake Meat Is Healthy"

Written by Alex Reid
Posted November 5, 2019

Some of the worst and most highly processed foods today aren’t even found in the junk-food aisle — they are found with the “health foods.” 

That’s right... The junk food industry has created the ultimate gimmick to sell more junk: fake meat. 

Many health-conscious people are fooled into believing that switching from real meat to fake meat will have a positive impact on their health and the environment. 

But it’s all just a marketing ploy!

Fake meats, like those made by Beyond Burger and Impossible Foods, are not any healthier than mass-produced meats.

Amy Keating, Consumer Reports nutritionist and registered dietitian, adds:

While its starting materials may be plants, the main ingredients are all highly processed concentrates, oils, and flavors. If you want the health benefits of plants, eat them as whole foods with their nutrients and fiber naturally present.

Even though fake hamburger meats are marketed as “healthy” options, they have nearly the same fat and calories as an ordinary hamburger. 

Keating explains:

If eating more realistic fake meat was about health, the offerings would be far lower in salt content, contain fewer calories, and have a bit less dietary fat. 

None of them do, because the point was never to live up to the marketing of healthier eating. It was to simply act as a smooth replacement for the meat we worried about eating in our day-to-day lives.

The ingredients of these fake meats are ultra-processed, genetically engineered (GE), and loaded with pesticides. These are things that contribute to obesity, diabetes, and heart disease!

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To add to the list of heavily processed ingredients, they also create fake blood out of genetically engineered yeast and add it to these products to mimic fresh meat.

Take a look at what Current Developments in Nutrition had to say about this: 

Besides salt, sugar, oils, and fats, ingredients of ultra-processed foods include food substances not commonly used in culinary preparations, such as hydrolyzed protein, modified starches, and hydrogenated or interesterified oils.

Additives whose purpose is to imitate sensorial qualities of unprocessed or minimally processed foods and their culinary preparations or to disguise undesirable qualities of the final product, such as colorants, flavorings, nonsugar sweeteners, emulsifiers, humectants, sequestrants, and firming, bulking, de-foaming, anticaking, and glazing agents.

And guess what? This stuff isn’t even safe for rats to eat!

Tests showed that a key ingredient in Impossible Burgers altered the blood chemistry of rats after they consumed it for just one month.

The only shred of truth that these fake meat companies are telling people is that their products have less of an impact on the environment than industrial livestock production. 

But what you should know is that, compared to environmentally conscious farming practices like White Oak Pastures in Bluffton, Georgia, fake meat production is far worse. 

So not only is fake meat bad for your health, but it’s still bad for the environment. 

What should you do instead? 

Go for meats that are organic, pasture-raised, and grass-fed instead of genetically altered foods that are highly processed. 

This will be the best way to support your health and the environment while also supporting ethical farming practices.

To your health,

Alex Reid
President, Clear Health Now


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